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The Big Lead
The Big Lead is a blog owned by ''USA Today'' that mainly covers sports but also touches on everything from politics to pop culture. It was started in February 2006 by Jason McIntyre and college friend David Lessa. McIntyre, a former sportswriter, enlisted the help of fellow bloggers Stephen Douglas (username Cousins of Ron Mexico), Tyler Duffy (tyduffy), Jason Lisk, and Tim Ryan (The Sports Hernia) in 2008 and 2009 to help contribute and added video editor Michael Shamburger in 2011.〔(About Us | TheBigLead )〕 Currently, the site averages over 8 million monthly page views.
''USA Today'' bought original owner Fantasy Sports Ventures in January 2012.〔(Gannett Buys Big Lead Sports Owner Fantasy Sports Ventures )〕
==Format and content==
The site is usually updated 10 to 15 times a day between 8 a.m. and 6 p.m. est, with each post receiving its own title and space for registered readers to post comments.Days usually begin with the morning "Roundup", which links to varying news stories of interest in paragraph form at the top, and mainly links to different sports related stories at the bottom. The Roundup is usually accompanied by a picture of an attractive model or actress as well as relevant or humorous YouTube clips. Recaps of the previous nights games also receive a common post heading. Basketball recaps are entitled "Ballin'", baseball game recaps are called "Yardwork", football previews are called "Pigsplosion", and soccer posts are usually called "The Onion Bag".
Every year the site stages what it calls a "Culture Tournament". 64 different sports figures, celebrities, or other relevant items (example: Michael Phelps' Bong Hit) are seeded in an NCAA basketball tournament style bracket. Readers are allowed to vote one time for each match up until a winner is decided. In 2008, ESPN sideline reporter Erin Andrews beat out actress/singer Jessica Simpson.〔(2008 Culture Bracket )〕 In the 2009 version, Megan Fox was crowned champion narrowly over Andrews.〔(2009 Culture Bracket )〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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